Aug. 10, 2016 12:44 PM EDT
NEW YORK (AP) — When Terina McKinney displays her leather bags and belts at events attended primarily by black women, they are often interested in her designs, and in her experience as an African-American business owner. But she seldom makes sales.
“They all ooh and ahh and ask a ton of questions, but don’t necessarily make purchases,” says McKinney, whose Jypsea Leathergoods products range from $20 to $325. Instead, her customers tend to be white or Asian women.
While calls have been increasing for black consumers to support black-owned businesses with their buying power estimated at more than $1.2 trillion a year, social media campaigns with momentum like #buyblack are relatively new. And McKinney’s frustration is shared by some other black business owners who say they can find it hard to sell to black consumers. Full Article.